BAIC newsroom roundup: BJ60 Thunder launch, electrified BJ40

A cluster of November 6 announcements spotlights the automaker's dual-track approach to its off-road lineup, though full model details were not published.

BAIC Motor used its official newsroom on 6 November 2024 to release a set of updates centered on its off-road vehicle business. The lead item is the launch of the Beijing BJ60 Thunder, which the company frames as opening a new phase in which petrol and electrified powertrains are developed side by side across its off-road range.

The same batch of news covers a new electric-drive edition of the BJ40, announced in tandem with a promotional campaign under the banner "Cross the west" that BAIC says is intended to bring off-road aspirations into everyday life.

A third item is corporate rather than product news: BAIC reports that it was selected among the ten best ESG cases in a blue book assessing Beijing's state-owned listed companies.

Note that the source is a news listing page rather than a full article, so no specifications, pricing, or on-sale timing for either model were provided.

BAIC newsroom roundup: BJ60 Thunder launch, electrified BJ40 and an ESG honor