Exeed: A Look at Chery's Premium SUV Marque
From its 2017 Frankfurt debut to the Sterra EV line and a Le Mans ambition, an overview of the brand Chery built to move upmarket.
2026-09-01
Wikimedia Commons
Exeed, known in China as Xingtu, is the premium vehicle division Chery established in September 2017. The brand first appeared in public that month at the Frankfurt Motor Show, where the TX concept — a mid-size SUV still wearing Chery badges — made its debut.
The first series-production model, the TX/TXL mid-size SUV, reached customers in March 2019. A compact SUV called the LX, derived from the Chery Tiggo 7, followed that October, and the flagship VX full-size SUV went on sale in January 2020. Exeed also once had American plans: HAAH Automotive Holdings intended to import the TXL and VX as Vantas-badged models, but the scheme died after HAAH filed for bankruptcy in mid-2021.
The current lineup spans combustion and electrified power. The LX, TX, TXL (sold as the Lingyun), VX (Lanyue) and Yaoguang (RX) SUVs pair petrol engines with plug-in hybrid or range-extender options, while the Sterra ES sedan, Sterra ET SUV and the newer ET5 and EX6 come as battery-electric or range-extended vehicles. Further models, among them the ET9 and ES8, are slated for 2026.
On the motorsport side, Chery disclosed in December 2025 that it aims to contest the 24 Hours of Le Mans under the Exeed name by 2030.
This is an original summary compiled and translated from the source below, not a direct translation of it.
🔗 Source: en.wikipedia.org →