GWM Company Profile: Brand Portfolio, Global R&D Network and Overseas Plants

GWM's corporate overview frames the company as a global intelligent technology player spanning the entire automotive value chain, from design and R&D through manufacturing, sales and service. Its brand stable — HAVAL, WEY, TANK, ORA, POER and SOUO — covers SUVs, pickups, new energy vehicles, motorcycles, heavy-duty trucks and luxury off-roaders. The company says it is developing hybrid, battery-electric and hydrogen powertrains in parallel, with an energy chain running from solar generation through batteries and hydrogen to vehicle propulsion.

R&D is a major focus: GWM employs more than 25,000 research and design staff, organized at home around a dual-core layout in the Beijing-Tianjin-Hebei region and the Yangtze River Delta, with nine R&D bases and five software R&D centers in China. Overseas centers in Japan, the United States, Germany, India, Austria and South Korea extend the network across Europe, Asia and North America, covering vehicle development, core components, new energy and intelligent technologies.

On the manufacturing side, GWM runs ten full-process vehicle plants in China, including Baoding, Xushui, Tianjin, Rizhao, Chongqing's Yongchuan base, Taizhou, Jingmen and Pinghu, plus KD factories in Ecuador, Pakistan and elsewhere. Its overseas full-process plants include the Eurasia facility — a $500 million project with planned annual output of 150,000 vehicles and 65% localization, which the company bills as the largest overseas investment by a Chinese automaker — Thailand's Rayong plant, its first overseas new-energy factory with initial capacity of 80,000 units a year, and the Iracemápolis plant in São Paulo state, which came online in August 2025 with capacity for 50,000 vehicles annually.

At home, HAVAL operates more than 1,000 4S stores, 1,500 dealerships and over 2,000 outlets reaching every province and 80% of China's counties, while WEY has around 300 outlets and the pickup business claims the industry's densest service network with more than 2,000 sales and service points. GWM lists market presence across Asia, Europe, the Americas, Africa and Oceania, and points to the Taizhou plant — built from start to operation in under a year — as an example of what it calls “Great Wall speed.”