Jetour: Chery's SUV Marque From Wuhu to the World

Founded in 2018, the Chery-owned brand reached one million vehicles in 65 months, is building out a plug-in hybrid lineup, and keeps pushing into new export markets from Pakistan to Australia.

Jetour is an SUV-focused marque created by China's Chery Holding Group in January 2018 and headquartered in Wuhu, Anhui province. Its name fuses 'jet' and 'tour' to evoke effortless travel, and the brand arrived with the X70 crossover as its first model, built on the lightweight iPeL platform.

Growth has been rapid. The millionth Jetour rolled off the line in January 2024, only 65 months after launch, and 2024 output totaled 568,387 vehicles. In 2021 the operation was elevated to Jetour Automobile, placing it alongside Chery's other brands, with a target of one million annual sales by 2026. Late 2023 brought the Shanhai plug-in hybrid sub-brand, whose first model was the L9.

The current range spans the Dashing compact SUV, the X70 and X90 midsize families, the boxy Traveller (T2) and Freedom (T1), and the Zongheng G700 SUV and F700 pickup in PHEV form. The Kunlun architecture underpinning several models accepts battery-electric, plug-in hybrid and range-extender powertrains, while the GAIA platform serves the Zongheng line.

Exports now reach the Middle East, Russia, Latin America, Africa and Southeast Asia. Jetour entered Pakistan in early 2025 and launched the locally assembled Dashing in Malaysia the same year, with a Brazilian debut slated for early 2026 and an Australian arrival targeted for 2027. In India, a Chery tie-up with the JSW Group is set to offer the T2 under the JSW Motors badge.