MG's 07 sedan nets 42,000+ firm orders within 20 days of launch

Roughly 11,000 of those commitments landed in the second nine-day window, while variants rated above 800 km of range account for nearly half of all orders.

SAIC's MG brand says firm orders for the MG 07 sedan climbed past 42,000 units between its August 21 debut and September 10. With 31,000 already committed in the first 11 days, roughly 11,000 more came in over the following nine days — a sign demand held up well beyond the initial launch surge.

The sedan is currently offered at limited-time prices from 105,900 yuan ($15,630), undercutting its official 108,900 yuan starting point, with the discount running through September 30. On launch night, firm orders blew past 10,000 in under two minutes, comfortably beating the previous mark of 39 minutes 37 seconds set by the MG4.

The lineup spans seven battery-electric and plug-in hybrid variants. The flagship EV pairs an 800-volt architecture with a 91-kWh CATL pack for 845 km of CLTC range and 5C fast charging, while the PHEV delivers 245 km of electric range and 1,745 km combined. Versions rated beyond 800 km make up over 45% of orders. The 07 is also MG's first model with LiDAR and Momenta's R7 world-model-based driver assistance, plus an Xheart X7 chip built for large AI models, and its cabin features a Snapdragon 8295P, a 15.6-inch 2.5K screen and a 21-speaker audio system.

The strong start extends a broader upswing: the MG4 hatchback marked its first anniversary with 150,000 cumulative deliveries, including more than 17,000 in August alone. Over the past year MG has expanded its Chinese sales network from under 200 outlets to nearly 500, and it asked CATL to add two battery production lines within a week of pre-sales opening. MG says the 07 will also head overseas, adding to a brand presence across more than 100 countries.