Indonesia produced the week's most unusual story, a brand that had to change its name, alongside two pricing moves that point in opposite directions.
Denza becomes Danza
BYD has renamed its premium Denza brand as Danza in Indonesia, changing dealer names and logos. The move follows a trademark dispute: a local company, PT Worcas Nusantara Abadi, filed to register the Denza name for vehicles in 2023, before BYD applied in 2024. BYD's lawsuit was rejected by a Jakarta commercial court in 2025 and the Supreme Court later dismissed its appeal. BYD had already filed to register Danza in August 2025.
Prices: one down, one up
Wuling's Aira EV is priced from Rp 155 million, with the higher variant at Rp 175 million. Wuling's marketing director attributed the lower price in part to battery packs being assembled locally at its Cikarang facility, although key battery components still come from China. Claimed CLTC range is up to 205 km for the Standard Range and 301 km for the Long Range.
The Jaecoo J5 moved the other way: the Standard is now Rp 279.9 million and the Premium Rp 324.9 million, up from Rp 249.9 million and Rp 299.9 million.
Networks and aftersales
- iCAR delivered its 1,000th V23 and had 16 dealer locations as of September.
- Hongqi opened its first Hongqi House in South Jakarta on September 25, displaying the E-HS9; its Indonesian price is not disclosed. See Hongqi.
- The Changan Nevo Q05 was reviewed at Rp 349 million for the Pro and Rp 399 million for the Max, with aftersales supported by Indomobil. See Changan.
The aftersales question got a sharper airing in a report on why Indonesian independent garages hesitate to repair Chinese cars. Brands are investing — Wuling runs technician competitions, Jetour and Jaecoo say they have prepared parts stocks — but building parts availability and trained repairers takes years, which leaves owners with fewer choices once a car is out of warranty.
What it means
- Check trademark status early: the Denza case shows a prior local filing can outlast a global brand's lawsuit and its appeal.
- Local assembly of batteries, not only of cars, is now being used to explain lower prices.
- Out-of-warranty servicing remains the weak point for owners, whatever the size of the official network. More at Chinese cars in Indonesia.