BYD Renames Denza as Danza in Indonesia

The premium brand’s new identity follows a trademark dispute, while BYD says its product, technology and service priorities will continue.

Source: Detik Oto2026-10-011 min read

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BYD has changed the name of its premium Denza brand in Indonesia to Danza. The company says the rebranding reflects its long-term commitment to developing premium mobility in the market, and that product development, technology and customer service remain priorities. Denza dealer names and logos in Indonesia have also been changed.

The move follows a dispute over the Denza trademark. PT Worcas Nusantara Abadi filed to register the name for vehicles in 2023, before BYD applied in 2024. BYD’s lawsuit was rejected by a Jakarta commercial court in 2025, and the Supreme Court later dismissed its appeal. BYD had filed to register Danza for vehicles and related parts in August 2025.

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