Changan has confirmed it plans to introduce a new luxury brand in Pakistan, with an unveiling scheduled for early October. Teaser images carry the line “New Era, New Luxury” and show close-ups of a diamond-shaped badge, a wheel and a fender; the brand’s name remains under wraps.
The company describes the marque as its most premium offering in Pakistan, positioning it above Deepal. Changan has yet to identify any models, powertrains or prices. The suggestion that it could target German luxury cars at lower prices is speculation in the report, not a confirmed strategy.