Pieruzzini said MG was competing on design, hybrid technology, safety and accessible pricing. He urged buyers to assess equipment and safety features—including airbags, driver-assistance systems, structural quality and braking—rather than relying on a brand’s name or history. He also argued that the industry should focus on the product and value offered to Argentine customers, rather than where a vehicle is made, pointing to traditional automakers’ use of Asian production, technology and partnerships. He concluded that competition from newer brands should push the market to improve.