Xiaomi Auto locks in eight German dealer groups ahead of 2027 European entry

At the media day of IFA Berlin 2026, Xiaomi Auto confirmed it will begin selling cars in Germany and other European markets in 2027, and used the show to sign memorandums of understanding with eight German dealership groups — its first concrete move toward building a retail and after-sales network on the continent.

The line-up includes some of the trade's biggest names: Emil Frey ranks among Europe's largest dealer groups, while LUEG holds the distinction of being Germany's first authorized Mercedes-Benz dealer. Ernst Dello, Autohaus Dinnebier, Fett & Wirtz, Hahn Automobile, Penske-Jacobs Innovation and SPT Avior complete the list. Yu Liguo, Xiaomi Auto's vice president and head of international business, framed the deals as part of a commitment to "long-term investment in Europe," adding that further partner recruitment across the region will follow as the launch approaches.

Xiaomi arrives with considerable momentum at home: more than 700,000 vehicles have been delivered in mainland China since the first model reached customers in March 2024. The SU7 family passed 500,000 deliveries in 28.5 months, and the YU7 SUV drew over 240,000 firm orders within 18 hours of its launch.

Preparations for going global are already well underway. A global website and international social-media channels went live in late August, and at IFA the company is exhibiting its Human x Car x Home ecosystem along with the Xiaomi Vision Gran Turismo concept. The Skynomad series, introduced in July, makes its official debut on Sept. 7, while the show opens to the public from Sept. 4 through Sept. 8.