Chery is still interested in selling vehicles in the United States, although the company has announced neither a launch timetable nor a model lineup. Speaking to Australian media in Wuhu, Chery International president Zhang Guibing said limited competition could mean higher prices and slower automotive development, leaving US vehicles behind changes seen in markets such as Australia and Europe.
Zhang cited reports that US car prices were around US$60,000. Kelley Blue Book’s September 2026 data put the average new-vehicle transaction price at US$50,562, up 0.7 per cent year on year. The averages varied sharply by vehicle type: US$37,614 for compact SUVs and US$67,573 for full-size pickups. Kelley Blue Book said a greater sales share for less expensive vehicle categories helped moderate the annual increase.
Entry would face major policy hurdles. The United States raised tariffs on Chinese-built EVs to 100 per cent in 2024, while its Connected Vehicle Rule restricts certain Chinese and Russian software and manufacturers with relevant links. Prohibitions apply from the 2027 model year, and manufacturers can seek authorisation. The article notes that Polestar was denied authorisation for 2027-model-year vehicles in June 2026, while Volvo received approval.
Chery previously pointed to its Australian operations as a way to build experience relevant to the US, including around towing and seasonal testing. In September 2026, Chery delivered 4,205 vehicles in Australia, 21.8 per cent more than a year earlier; Omoda Jaecoo delivered 2,310. Zhang acknowledged the regulatory difficulties but said the company hopes to find a route into the US market.