Across Europe, automakers are looking to their own histories for a fresh identity as Chinese electric and hybrid imports gain momentum and some local manufacturers face a difficult period. The article contrasts Chinese models’ gadget-inspired styling with European efforts to make electrified cars feel more familiar and distinctive.
Renault’s electric R5 is the clearest example. Its revival of the historic name has found buyers, and the model is described as setting sales records; the R4 has followed. The approach combines vivid colors, fabric upholstery and references to the earlier car with contemporary electric technology. The R5’s cabin remains highly digital, but the article says its nostalgic character appeals to both older buyers and younger people drawn to earlier generations’ cars.
Other brands are adapting heritage in different ways. BMW is using its 1975 Neue Klasse as a reference for its current luxury range while accommodating different powertrains. Volkswagen, meanwhile, is adding physical controls and more traditional-looking instrumentation to its ID electric-car line, after finding that familiar model names alone were not enough. Fiat has brought back the Panda name with the Grande Panda, while Hyundai is also using interior cues reminiscent of cars from past decades.
The article presents these choices as a way for European brands to compete without simply following a high-tech visual template. It also notes Fiat’s intention to take its renewed heritage beyond Europe, including to Brazil, where the brand has a longstanding presence.