Jaecoo’s J7 was the UK’s top-selling new car in September 2026, with 10,813 units registered, according to figures cited from Quartz. It finished ahead of the Tesla Model 3 and Ford Puma. The result marked the SUV’s second monthly sales lead of the year, following a first-place finish in March. Both months are major registration periods in the UK, when new number plates are issued.
The article attributes the J7’s appeal to competitive pricing and a generous equipment list in the crowded family-SUV class. UK versions are equipped with a 13.2-inch touchscreen, wireless Apple CarPlay and Android Auto, dual-zone climate control, parking sensors and 16 driver-assistance systems. Reviews cited in the article describe the SUV as offering space and equipment while undercutting mainstream rivals, though no specific UK price is given.
The report also points to Jaecoo’s growth in Pakistan, where the J7 launched in October 2025. Topline figures cited in the article show more than 1,000 J7 bookings over the latest quarter, or roughly 333 per month. The smaller J5 received over 5,500 bookings in the same period, averaging about 1,833 monthly. The article links their reception to pricing, boxy styling and features, noting that buyers see them as well-equipped alternatives to established Japanese brands.