BYD is preparing a second premium offensive in Brazil: its ultra-luxury division Yangwang is due to launch there in the second half of 2027, hot on the heels of Denza. The plan was first reported by CNN Brasil, with a formal announcement expected in November. Alexandre Baldy, senior vice-president of BYD Brazil, says the operation will open with a concept store in São Paulo acting as a technology showcase — the early priority is upgrading the company's image among buyers of European sports cars and SUVs, not chasing registration numbers.
The launch lineup comprises three models: the U8 SUV, the U9 supercar and a mystery third car making its global debut in early November at a Dubai event fronted by Stella Li. The U9 is already familiar to Brazilian audiences after appearances at the Interlagos Festival and the 2025 São Paulo auto show, and one example has been delivered locally. The U8 was long championed by dealers who sampled it during trips to China and has already accumulated orders in Brazil.
Its arrival was held back by weight: at 3,985 kg, the U8 sat above the 3,500 kg ceiling allowed on a B-class license, until Brazil's Traffic Code was revised to lift the threshold to 4,250 kg. Stretching beyond five meters, the SUV pairs a 2.0 turbo gasoline engine that works purely as a generator with one electric motor per wheel, for roughly 1,200 hp and 0–100 km/h in 3.6 seconds. The e4 platform distributes torque to each wheel individually, enabling a 360-degree pivot on the spot, while the sealed body permits brief emergency flotation through flooded stretches — a feature BYD frames as extreme safety equipment rather than amphibious fun.
Where the U8 chases obstacles, the U9 chases lap times, using the DiSus-X smart suspension to manage vertical body motion in real time, flatten roll at speed and even perform small hops. The 30-unit U9 Xtreme, with a 1,200-volt electrical system and motors rated beyond 3,000 hp, reached 496.22 km/h in testing in Germany. A U7 sedan rounds out the global range but is unlikely to reach Brazil, where Yangwang models will cost around R$1 million apiece — a level that will force BYD to build after-sales service on par with established luxury makers.