BYD has brought its Shark pick-up to the Paris Motor Show for its European Union debut, following an appearance at the UK’s Goodwood Festival of Speed earlier this year. The company says the model will reach selected markets within three months, with sales expanding more widely across Europe in the first half of 2027. It is presented as a rival to established trucks including the Ford Ranger, Toyota Hilux and Mitsubishi L200.
In the UK, the Shark is offered as a double-cab plug-in hybrid in one high-specification version priced at £47,290. Its DMO powertrain pairs a 1.5-litre turbocharged petrol engine with two electric motors, producing a combined 435bhp. BYD quotes a 0–62mph time of 5.7 seconds and up to 55 miles of electric-only driving from a 29.58kWh battery. DC charging at up to 55kW can take the battery from 30 to 80 per cent in 21 minutes.
The truck’s carrying and towing figures are below those of the Ford Ranger PHEV: the Shark has a 790kg payload and can tow 2,500kg, compared with 1,000kg and 3,500kg for the Ford. The BYD also does not qualify for VAT recovery for business users. Its equipment includes a 15.6-inch central touchscreen, a 10.25-inch driver display, heated and ventilated front seats, parking sensors and a 360-degree camera.
The article notes that UK tax treatment has changed for double-cab pick-ups, which are now assessed as private vehicles for company-car purposes. The Shark’s stated CO₂ emissions of 46g/km could place it in a lower Benefit-in-Kind band than diesel rivals, although the source does not give a confirmed tax band for the BYD.