CCA 2026 Expert Panel: Vietnamese Buyers of Chinese Cars Urged to Trust Their Own Choice

Chinese-built cars are an increasingly common sight in Vietnam, drawing attention with bold styling and equipment lists that punch well above their price brackets. Yet they remain a polarizing pick, and a discussion involving the expert judging council of the Car Choice Awards (CCA) 2026 tackled exactly why so many local shoppers hesitate. Council member Bui Mai Linh's message was that buyers should feel confident committing to the car they genuinely want.

Her core point is that the power balance in the market has flipped. Intense competition among brands has turned Vietnam into a buyer's market, where even mainstream budgets can now secure ADAS driver-assistance suites, 360-degree cameras and a rich spread of entertainment features that were once the preserve of premium models.

The remaining obstacle, in her view, is psychological rather than practical. Plenty of models impress with a dazzling blend of design and amenities, only for shoppers to second-guess themselves over lingering bias against Chinese brands or worry about how relatives and friends will react. That tug-of-war between personal experience and social judgment, she suggested, creates invisible hurdles at the moment of purchase.

The conversation forms part of the "Tren Ghe" television program, a collaboration between Ho Chi Minh City's broadcaster and VCCorp with AutoPro involved, airing on HTV9 twice weekly.