Chery is introducing its Lepas brand in Australia as a premium marque focused on electric and plug-in hybrid vehicles. At the Australian media launch of the L6 EV, company executives said the brand sees an opening in small, medium and large SUVs, where they believe fully electric choices remain limited.
New Launches
Chery’s Lepas Targets Australia’s Electric SUV Market
The new premium brand is entering popular SUV segments with the L6 EV, priced at A$47,990 before on-road costs, and plans further models in the coming years.
Source: CarExpert2026-10-281 min read

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