Vietnam’s car market has gained a growing roster of Chinese brands in recent years, including MG, BYD, Geely, Lynk & Co, Omoda & Jaecoo, GAC and Wuling. Many focus on SUVs, electric vehicles and hybrids, widening the choice of designs, technology and prices. But new products still have to compete with established players and overcome hurdles such as brand awareness, customer trust, dealer coverage, parts availability and aftersales support.
The latest prospective entrant is iCAUR, a Chery Group brand centered on new-energy SUVs with boxy, off-road-inspired styling. At its International User Summit in Wuhu, China, held from October 19 to 23, 2026, the company presented 20 customized V25 vehicles. The article notes that this display was a side activity and does not directly indicate iCAUR’s plans for Vietnam. It also reports that an iCAUR V27 had appeared in Vietnam, but gives no further details about a launch.
iCAUR’s Vietnam prospects will hinge on which models it brings, how they are priced, and how it builds sales and service operations. Buyers already have options from brands such as BYD, MG, Geely and Omoda & Jaecoo, some of which have had time to establish a local presence. Distinctive styling may attract attention, but the brand’s long-term position will depend on its products, business policies, service quality and ability to meet everyday customer needs.