Geely has no current plan to create a dedicated Australian tuning program for its vehicles, according to Andrew Tuitahi, the brand’s Australian product planning and marketing director. Rather than undertaking major local changes to suspension, steering or powertrains, the company expects to draw on engineering experience within Geely Holding Group, including expertise associated with Volvo and Lotus. Tuitahi said Geely would still ensure its models’ specifications, technology and suitability meet Australian conditions.
The brand has responded to local feedback with software changes. In 2026, over-the-air updates added preset options for driver-assistance features, allowing drivers to retain preferred settings after restarting their cars. Geely has been selling in Australia for 18 months and currently offers the EX5 electric SUV, Starray EM-i plug-in hybrid SUV and EX2 electric hatchback.
Geely registered 4,473 vehicles in September, up 870.3 per cent from September 2025. The EX5 accounted for 2,008 registrations, the Starray EM-i for 1,254 and the EX2 for 1,211. The company has opened its 100th Australian dealership and service site and aims to reach 130 within six months, including in regional areas.
Geely says six new models are due over the next 12 months. The five-seat Monjaro PHEV is expected in late 2026, followed in 2027 by the Battleship 700 PHEV 4x4 and Emgrand L EM-i sedan. The company has also identified larger SUVs and smaller SUV segments as potential growth areas. Its Starray EM-i lineup now includes an all-wheel-drive version.