The Jaecoo 7 was the UK’s most-registered car in October 2026, ahead of the Ford Puma, according to figures from the Society of Motor Traders and Manufacturers. It was the model’s second consecutive monthly win, following its September lead, and its third monthly first-place finish of the year after March.
The Puma remains ahead in the year-to-date standings, with 46,295 registrations against 42,885 for the Jaecoo 7. That leaves a difference of 3,410 cars with two months of the year remaining. The Jaecoo had been nearly 7,500 registrations behind at the end of August, but its advantage over the Puma in September helped narrow the gap; October brought only a smaller reduction.
The article notes that Jaecoo 7 registrations have fluctuated more than the Puma’s, potentially reflecting promotions and vehicle shipping schedules. Registration totals also do not necessarily match customer sales, as some manufacturers may pre-register vehicles, making the underlying retail picture difficult to establish.
The result marks a rapid rise for Jaecoo in Britain. The 7’s year-to-date total alone is substantially higher than the combined registrations of sister brand Omoda. Whether it can overtake the Puma by December remains uncertain. Jaecoo UK managing director Victor Zhang said the company plans to keep investing in its retailers, parts network and customer support as it seeks to build on its recent momentum.