Denza overtook Mercedes-Benz in Brazil’s premium-car rankings in October 2026, according to figures from Bright Consulting. The BYD-owned brand registered 620 vehicles, 16 more than Mercedes-Benz, while BMW remained in front with 1,081. Denza accounted for 17.3% of the segment, compared with BMW’s 30.1% and Mercedes-Benz’s 16.8%.
The B5 SUV drove most of Denza’s performance, with 577 registrations in October and five consecutive months as Brazil’s best-selling premium vehicle. It led the BMW X1, which recorded 405 units; the Volvo XC60 followed with 195. Built on BYD’s DMO platform, the plug-in hybrid pairs a 1.5-liter turbocharged gasoline engine with two electric motors for about 680 hp. The article also cites all-wheel drive, three differential locks, DiSus-P active hydraulic suspension and a 0–100 km/h time of 4.8 seconds.
The broader premium market registered 3,593 vehicles in October, down 30.2% from 5,145 a year earlier. Electrified vehicles made up 55.8% of the month’s premium sales; plug-in hybrids accounted for 1,018 units, with the B5 representing 56.7% of that total. Denza and Zeekr together registered 649 vehicles. Denza is also expanding its Brazilian range with the Z9 GT and D9, and has announced plans for up to 1,000 ultrafast chargers in Brazil by the end of 2027.